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Accelerated Growth

Whatever success
looks like for you,
let's go for it.

More time with family?

Whatever success
looks like for you,
let's go for it.

Create Opportunities

Whatever success
looks like for you,
let's go for it.

Our Why

BlueOcean exists to increase the success of any New Zealand business by helping them make the shift from products to customers.


See a sample of our favourite client success stories.

The Dentists

Challenge: To align six dental practices across New Zealand behind the founders values and deliver better outcomes for patients. To make the organisation less dependent on founders and ready to scale.

Approach: Define and document purpose, goals and patient value. Build a strong organisation and brand focused around customer centricity. Implement streamlined processes, systems and structure across all practices to ensure consistent delivery of highest value.


  • Implemented a strategic board
  • A more resilient, structured, documented business 
  • Increased customer centricity and value

Challenge: An incredible property that was being sold as an overnight luxury lodge, rather than a destination in its own right, with some misaligned guest expectations.  

Approach: Define who the customer is, understand their journey and develop a go to market strategy. Build a clear value proposition, a brand and an innovative digital strategy that attracts the right guests and is understood by trade distribution channels. 


  • 975% increase in revenue from digital channels within 12 months
  • Increased average length of stay
  • Guest feedback rating grown to 4.8 stars / 5
Lake Taupo Holiday Resort

Challenge: Client needed to stand independent from TOP10 holiday parks after heavily investing in upgrading their park to a holiday resort; and wanted to create long term growth strategy.

Approach: Clarify and refine a clear value proposition by shifting to their strategy from product to customer centric. Align marketing and digital to communicate value to target markets and distribution channels. Create a pricing strategy to maximise yield and occupancy. 


  • 10 to 1 ROI on total engagement
  • 36% increase in online reservations
  • Continued growth year on year 
From your goals

What we do

How we do it

Strategy Development

Using extensive research techniques, we develop a strategy designed to accelerate your growth enabling you to meet goals and maintain a sustainable, profitable business. 

Understand your customers and markets

Together, we'll take an in-depth look at your business and customers then take these insights and craft them into a cohesive strategic plan to help your business reach its full potential.

Management Consulting

Set up your business for success and improve performance by ensuring that you set the stage and have the resources and capabilities that you need to support your strategic goals.

Ensure your organisation is ready to deliver

You’re the expert on your business and we’ll work closely with you to make sure your entire organisation is pointed in the same direction, set up to succeed, and ready to hit the ground running.

Maketing Execution

Lay the groundwork and put your customers at the heart of your digital experience so that you can showcase your business and connect with them when and where you provide the most value.

Work together to deploy the strategy

This is where it all comes together. We combine your knowledge, our expertise, and data-driven insights to highlight the value you deliver to drive performance and achieve your business goals.

To powerful results
Take a deeper look into:
Our Services
Take a deeper look into:
Our Approach