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The Play
The Field
The Game

The most successful companies in the world have shifted from products to customers.
You can too.

Shift from good to great.

BlueOcean exists to increase the success rate of any New Zealand business by helping make the shift.

Create opportunity
Align your business with your customers.

Creating value for your customers.

Understanding the customer experience.

Aligning with what customers value.

Innovating around customer needs.

Find your blue ocean.

Why should you Shift?

What needs to Shift?

How do you Shift?

Looking for more inspiration?

Power up your business with our helpful insights.

6 Signs Your Strategy is Focussed on Products, Not Customers

There are a lot of reasons why you should consider your customers first but it’s not always clear whether you are on track and moving in the right direction. Here are some signs that there is still work to be done.

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5 Ways Putting Customers First Can Help Improve Your Bottom Line

Putting your customers first positions them at the very heart of your business, ensuring that they are the driving force behind decision making, ensuring that resources are allocated to deliver the highest value.

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Identify Value by Exploring What Customers Want to Achieve

To uncover the value you provide to your customers, start with the jobs they are trying to get done and how your offerings solve their problems and the pains and gains they encounter along the way.

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11 Common Misconceptions about Customer-centricity

As you start realigning your business around a customer-centric purpose you are bound to run into some misconceptions that can derail your efforts. Most of these can be easily avoided with awareness and a little effort.

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Creating Value: Chasing the 'Why' of Customer Jobs to Be Done

Exploring the jobs customers are trying to get done helps you to find what they are really trying to achieve... but understanding WHY they want to do them will uncover more important insights into customer behaviour.

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MORE INSIGHTS