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Blue Ocean Marketing
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The Play
The Field
The Game

Turning strategy into action to win the game

Playing to Win

Strategic marketing driven by management consultants, executed by specialists

The Play

Set the game plan

Navigating towards success starts with three fundamental elements: research, analysis and strategy.

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The Field

Choose your Team

Success is the result of teamwork. Choose Blue Ocean as part of your winning team.

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The Game

Play to Win

To deliver your strategy’s full potential, we align strategy, people and execution.

View

The Play

Set the game plan

Navigating towards success starts with three fundamental elements: research, analysis and strategy.


Our experienced management consultants immerse themselves in your business, analysing performance and identifying those missing links and opportunities that create value and connect you with your customers.

They are your strategic coach, helping you navigate with intent towards your goals.

While over 80% of managers believe they have a strong product strategy, less than 10% of their customers agree.

The Field

Choose your team

Success is the result of teamwork and a clear vision. 
Choose Blue Ocean as part of your winning team.


We turn strategy into action by shifting teams from strategic thinking to strategic acting.

Our marketing, creative and digital specialists follow your lead. They are your team, working with their skills aligned, to deliver the vision of your game plan.

56% of 1,800 executives say their biggest challenges are making daily decisions and allocating resources.

The Game

Play to win

To deliver your strategy’s full potential
we align strategy, people, and execution.


Be accountable. We are all on board, accountable for achieving your objectives. Your success is our success, measured through performance, feedback and satisfaction scoring.

Be knowledgeable. To compete intensely, knowledge is our true north. Our people continuously develop through international studies and mentorship programmes. We strive to transfer our skills and expertise to your organisation, empowering your people.

Collaborate. Working collaboratively as one, we each play to our strengths. Together we are greater than the sum of our parts. Our innovative collaboration tools break down physical boundaries. We challenge ideas in real‑time to grow performance.

Create value. As a team we continuously analyse and innovate to deliver meaningful results. We navigate from overcrowded red seas out into the uncontested waters of blue oceans.

Our Captains

Clients we work with
Tourism New Zealand
Jet Park Hotels
Auckland Tourism
Distinction Hotels
Conventions & Incentives New Zealand
TIME Unlimited

Expertise

We are strategy

We formulate the game plan
Meet the Team

We are marketing

We develop your story
Meet the Team

We are creative

We amplify your fingerprint
Meet the Team

We are digital

We transform your customer experience
Meet the Team