Contour occupied and difficult space in a challenging market. Their customers ranged from spending $200 a month, to $200,000 in one solution. This broad spectrum of clients, and a focus on product features rather than customer benefit Meant it was time for Contour to rethink their strategy.
A content creation framework that allows the team to deliver the right message to the right people at precise stages of their customer journey. 100% B2B strategic beauty > in action.
Creating a sustainable business model. BlueOcean were challenged to create a space in an already competitive market for a scaffolding company by perfectly aligning its values and customers.