Contour occupied and difficult space in a challenging market. Their customers ranged from spending $200 a month, to $200,000 in one solution. This broad spectrum of clients, and a focus on product features rather than customer benefit Meant it was time for Contour to rethink their strategy.

The local tourism business that kept growing despite the travel restrictions and disruptions of 2020.

A content creation framework that allows the team to deliver the right message to the right people at precise stages of their customer journey.
100% B2B strategic beauty > in action.

The bee who flew from Katikati to Portland US.
100% Kiwi family-owned, socially loved.

Before aligning customers teeth,
this dental group decided to align
the team to create customer value.

Creating a sustainable business model. BlueOcean were challenged to create a space in an already competitive market for a scaffolding company by perfectly aligning its values and customers.

Prescribing a market position that was exactly what the doctor ordered