A substantial family business with multiple properties and plans for more, Jet Park Hotels has its sights set on future growth. To achieve that growth, a shift in strategy, culture, and process was needed to unlock the group’s profit potential and support its ambitions. To unfreeze the status quo and forge a new path, Jet Park engaged Blue Ocean Marketing to partner with them throughout the process.
Led by CEO & management consultant, Roland Leemans, Blue Ocean Marketing set a clear strategy for Jet Park Hotels. With the direction defined, a deep-dive into business processes and culture commenced. The team navigated through an extensive change management process together, with coaching of key staff throughout the process in order to unfreeze, change, and refreeze what was needed to execute the strategy. With the foundations complete, an ocean of opportunity now awaits.