With long-term development forecast in excess of $700 Million, Carrington Estate knew it was time to break ties with the Peppers Group, stand proudly independent, and position themselves for major growth. However, with so many avenues to pursue and a blank canvas to work from, they sought a partnership with experts who would understand their business, set direction and take them to the next level.
Blue Ocean Marketing’s first step was to analyse and set the strategy for Carrington. A complete customer experience was developed, interlinking the value proposition of the estate and the broader region to grow current performance and build brand equity for the future of the estate. A comprehensive pricing strategy was developed to maximise the impact of the strategy and execution and give clarity to business processes.