Strategic Marketing Double-down on what your customers actually value

We gather deep insight into your customer, your market, and your place in it, to find and activate smart ways for your business to both create and command more value, so you can get where you need to be.

SEEN THIS GUY AT THE AIRPORT?  

Yep, that's us.

Global perspective, Tauranga-based

Our team has mastered their craft the world over. This diverse hive of international minds, kept-kiwi by our awesome people from Aotearoa, brings different perspectives to your business and the ideas that define it. 

Our head office is in downtown Tauranga, right next to the University of Waikato. 


What can you expect?

The combination of a high-skilled team of strategy, marketing, digital and creative brains, fully focused on helping your business find and retain good-fit customers. 

 

Dale Koerner - Senior Strategic Marketer

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STRATEGIC GROWTH IN ACTION

BeeNZ

The bee who flew from Katikati to Portland US.
100% Kiwi family-owned, socially loved.

THE CHALLENGE

Help a business that had achieved light-speed growth to affirm their values and amplify their message to tackle big new markets where the competition already had a foothold.

Approach

Listen and learn the back story. Primary and secondary market research to understand the end-customer. A new value proposition, brand refresh, customer journey mapping and market penetration strategy.

Impact

“BlueOcean has help us to affirm our values and our reason why we do what we do. Taking us on a big journey, learning more and sharing our story to the world. Working with BlueOcean is fun. They are helping us to develop better opportunities in some international markets” – Julie Hayes, Director BeeNZ Honey of New Zealand

Delivered

  • Strategy, positioning and international go-to-market plan 
  • Customer journey map and associated asset build 
  • Creative direction, ideation and execution  
  • Digital transformation through a global intranet, extranet & eCommerce engine 

Delivered

  • Strategy, positioning and international go-to-market plan 
  • Customer journey map and associated asset build 
  • Creative direction, ideation and execution  
  • Digital transformation through a global intranet, extranet & eCommerce engine 
BeeNZ BeeNZ BeeNZ BeeNZ
The Dentists

Before aligning customers teeth,
this dental group decided to align
the team to create customer value.

THE CHALLENGE

To align and unite six dental practices across New Zealand behind the founders’ values and deliver better patient outcomes. To make the organisation less dependent on the founders and ready to scale.

Approach

Define and document purpose, goals and patient value. Build a strong organisation and brand focused on customer-centricity. Implement streamlined processes, systems and structure across all practices to ensure consistent delivery of exceptional value.

Impact

“BlueOcean has helped us to build an overall more successful business model. Our practices are now consistently aligned and function as a united collaboration of brilliant minds creating better outcomes for each other and our patients. Our organisation now breeds success for everyone involved” – Dr Adam Durning, Founder and Co-Director.

Delivered

  • Implemented an efficient and strategic board
  • A more resilient, structured, documented business
  • Increased customer centricity and value
  • A unified understanding of the core business values
  • A process to identify and recruit star employees
  • A strong brand identity and creative positioning

Delivered

  • Implemented an efficient and strategic board
  • A more resilient, structured, documented business
  • Increased customer centricity and value
  • A unified understanding of the core business values
  • A process to identify and recruit star employees
  • A strong brand identity and creative positioning
The Dentists The Dentists The Dentists The Dentists The Dentists The Dentists
Contour International

A content creation framework that allows the team to deliver the right message to the right audicence in the precise stage of the customer journey.
100% B2B strategic beauty > in action.

THE CHALLENGE

Align strategy, sales and service to achieve growth in a market dominated by large and influential competitors and clients

Approach

A strategic shift from equipment supplier to solutions partner. Redefinition and refinement of segmentation, targeting and value proposition. Ongoing sales and marketing knowledge exchange to provide a two-way market feedback loop and shape communications execution.

Impact

“Our working relationship with BlueOcean is a vital part of our Marketing Strategy. By closely aligning with our sales team, BlueOcean turns our marketing wish list into a reality. The analytics provided in their feedback are vital to ensure we are getting the “bang for our buck” that we budget on.” – James Morren, Director Contour International

Delivered

  • Customer centric strategy
  • Sustained year-on-year growth
  • Increased alignment between sales & marketing

Delivered

  • Customer centric strategy
  • Sustained year-on-year growth
  • Increased alignment between sales & marketing
Contour International Contour International Contour International

It’s time to maximise opportunities in your market by creating value where your customers need and expect.

START TODAY

Experience the beauty
of sustainable
growth.

MEET YOUR TEAM


When you partner with BlueOcean, you get a full-on unique blend of experienced talent enriching your in-house capabilities.

We believe that good business is powered by a clear purpose, love, and genuine care. We often draw that inspiration from our families.

Does it sound like you too?

"Jo keeps us grounded and guides our people with integrity, whether that’s ensuring the best for our clients or our team. She represents the good in all things and is a treasured shoulder to lean on when the going gets tough!"

- Lee Hunter

Jo Taute - CRO

"Courageously all in, Lee is a lover of people. It all starts with his friendly smile, backed by integrity and genuine care. Then, without even blinking, Lee's innovative, inquisitive mind will leave you thinking and linking your way to success."

- Graeme Sutherland

Lee Hunter - Strategic Consultant

"Professional, experienced and full of dad jokes, Shane is a great team player with a diverse range of skills enabling him to build great customer relationships and deliver exceptional outcomes."

- Henrik Arlund

Shane Jaxson - Strategic Consultant

"Mix bold creativity, a strategic brain and 2 cups of salsa with Colombian spice mix, then bake at 180 for... actually, if you find the recipe for baking another Coko, please let me know."

- Dale Koerner

Coko Velez - Creative Brand Strategist

"Roland is a blue-sky thinker, with his feet on the ground. For him, any crazy idea or ambitious goal is possible as long as you have a clear purpose and a committed team to make it happen. He's a true leader, kind, and inspiring. His secret? keep Peter Pan (inner-child) alive and kicking every day."

- Coko Velez

Roland Leemans - CEO

"Shannon takes your brand and messaging to the next level to inspire your customers and your team; while munching on something sweet from the kitchen cupboard! Branding, animation, and video are just some of his tricks of the trade."

- Ally Boyd

Shannon Bayliss - Senior Art Director

"No problem is too complex to solve. Such a magician, dedicated to his craft. Great team player."

- Shannon Bayliss

Jay Kudecha - Technical Team Leader

"Henrik is extraordinary! His ability and acumen transcend ‘normal’. His passion for business and the success of our clients shows in the consistent results delivered and the genuine care for those he works with - his are a particularly safe and trustworthy pair hands. Approachable, as long as he’s had #coffee :)"

- Jo Taute

Henrik Arlund - COO

"Dan is like the Wonderboy of all things digital. He can troubleshoot any client issue from miles away with nothing... but MIND BULLETS! All while building mean websites on the side."

- Augustin Bulay

Daniel Lee - Digital Guru

"Augustin is an absolute powerhouse of a developer - nothing is too tough for this guy. His humble can-do attitude is an inspiration and he's a delight to work with. Don't know what we'd do without him!"

- Shane Jaxson

Augustin Bulay - Full Stack Web Developer

"Bev is the backbone of our entire team. While simultaneously keeping us all honest, she provides the gracious welcome that all our clients deserve when they visit. We all love her #therealboss."

- The Whole Team

Bev Trueman - Finance

"Dale likes to keep us on our toes with his wit, jokes and memes! Our strategic thinker (or strategist) has the attention to detail and inquisitive nature for data collection that ensure great results for our clients, and makes him a pleasure to work with."

- Daniel Lee

Dale Koener - Senior Strategic Marketer

We’re always open to meet good humans who can bring passion, commitment and talent to the team. If this sounds like you, please get in touch.

Are you keen to join the team?

NO IBE SET NO PHONE SET

Where would you like to meet?