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Blue Ocean Marketing
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Our Story

Our Journey from Red to Blue

Why Blue Ocean? Like many of our clients, we have navigated through the turbulent red waters of heavy competition. We have been there, through the storms, and sailed onward to new horizons.

We understand that finding the open blue ocean of opportunities is a challenge. Having learned from our experiences, and developed new frontiers, we are motivated to help other companies set their compass to win.

The culture and values of our people hold us on course to our True North. 

Evolution by design

Our Story: From Red to Blue

Our story began in 1999 on the beautiful island of Rarotonga in the South Pacific for our two European founders, Roland and Henrik. Even in their busy roles as Chief Financial Officers they still had plenty of island time on their hands. It wasn’t long before they met over Mojitos. We call it ‘The Meeting of The Minds’…

Both were excited by the potential of the internet and were frustrated by the lack of automation within the travel industry. After a few more ‘meetings of the minds’, the concept for the world’s first integrated internet booking engine and digital marketing system was born. Roland and Henrik were heading to New Zealand to begin a journey that would see them bring ground-breaking technologies to life. 

Unsurprisingly for these two problem solvers, it wasn’t the technology that excited them the most but rather the solutions that it provided to problems an industry didn’t yet know it had. This was the beginning of ReserveGroup.

The company gained tremendous success, reaching 1,500 clients within the first three years. But the Blue Ocean they had created then started to turn red with an influx of new entrants. Roland and Henrik saw this as the perfect opportunity to shift the business away from being technology driven to being value driven. They had realised that digital technology was failing to reach its full potential and that clients needed help to harvest the full potential of their digital transformation. The company evolved, providing a complete package from creative design through to digital marketing and content creation.

As the digital world evolved, aligning strategy with execution became the new point of friction. Clients were beginning to understand their channels and activities but not how to align their goals with people and actions. Our answer? Strategic marketing, driven by management consultants and executed by specialists. In 2013 Roland and Henrik set their compass and charted a new course. Transforming their successful agency, they now lead Blue Ocean Marketing, completing their evolution by design.

Navigating Our True North
Completing our evolution by design. Blue Ocean Marketing is Strategic Marketing driven by Management Consultants and executed by Specialists.
Setting the Compass to Win
Transformational shift from agency to consulting focus. Breaking new ground in the space between Management Consulting and Agency.
Rough Red Seas
Strategic work with the University of California (UCLA) and Waikato University as the world catches up and competition intensifies.
Value Creation
Expanding to ReserveGroup, a full-service digital agency with a team of 20.
Selling Ingenuity
Our internet booking engine takes the market by storm.
Daring to Dream
The concept for the world’s first integrated internet booking engine and digital marketing system was born. Moving to NZ.
The Meeting of the Minds
The idea of an internet booking engine is born. Moving to NZ to begin building evoSuite.