Owners Lloyd and Trish have been holiday park owners for over 20 years. With bold ambitions and long-term growth targets, it was time to become independent of the TOP10 Group and stand on their own two feet as Lake Taupo Holiday Resort. With their sights set on becoming a place where lasting family memories of the ultimate Kiwi holiday are made, they engaged Blue Ocean Marketing.
Step one was to analyse and distil the essence of Lake Taupo Holiday Resort; who they are, who they’re not, who they offer value to and how. The resulting strategy set imaginations alight, with an iconic new brand designed through creative, concise, yet emotive storytelling. Marketing and digital delivered a customer experience that put light years between Lake Taupo Holiday Resort and the competition.