TIME Unlimited has so much to offer, yet were struggling to communicate the unique value proposition of their New Zealand tours. Attracting clientele with high expectations, they needed to elevate their positioning and create a user experience that represented the calibre and value of their product in order to grow their business.
The strategy devised by Blue Ocean Marketing gave clear direction for TIME Unlimited and their team. By consolidating their positioning, a new brand was developed that communicated their story and value proposition. Segmenting their audience and executing with clarity, in alignment with the New Zealand Story, delivered knock-out results.