The Dentists were originally known as Laser Dentistry, and focused their value to its customers through the lens of technology. Founding directors, Adam Durning and AJ Rajasingham, were about more than straight white teeth - they had a genuine care about the long term health and happiness of their patients. As they were growing and acquiring new practices, focusing on delivering value to their patients through technology wasn't a strong enough backbone to support their growth ambitions.
BlueOcean was challenged to align one of New Zealand's largest and technology-based leading dental groups behind the founders values and deliver better outcomes for patients, driving growth. Shaping an organisation inside and out to deliver consistent value to its customers was no overnight task.